Comments on: Build a Brand Monitoring Dashboard in 15 Minutes

By: Why Don’t You Push the Button? — Mandi Wise

Why Don’t You Push the Button? — Mandi Wise — Wed, 15 Dec 2010 16:19:21 +0000

[...] a DIY brand monitoring dashboard (using little more than your user-friendly RSS [...]

By: KatieStoeller

KatieStoeller — Thu, 08 Jul 2010 22:39:27 +0000

I use wordloo.com. It has Twitter feeds, plus YouTube, Google blogs, Yahoo! and more. It's a great keyword monitoring tool, in general it's a great SEO tool not to mention it's free.

By: A True Story of Amazing Engagement « cherita smith | social media + social change

Mon, 07 Jun 2010 16:47:20 +0000

[...] you’re on social media, you probably already have a method for listening in place. If not, then get started simply [...]

By: mattgarcia

mattgarcia — Fri, 18 Sep 2009 23:21:44 +0000

Love it. You're the man.

By: mattgarcia

mattgarcia — Fri, 18 Sep 2009 16:21:44 +0000

Love it. You're the man.

By: Matt Koltermann

Matt Koltermann — Thu, 17 Sep 2009 16:56:29 +0000

Yes, as a matter of fact :)

Backtype offers a search engine that serves-up a list of tweets that link to a particular URL, even links that have been shortened by the likes of bit.ly, su.pr, ping.fm, and others. Here are the search results for links to Social Source Commons, for example.

By: mattgarcia

mattgarcia — Thu, 17 Sep 2009 16:22:28 +0000

Yeah, I totally agree. I use Netvibes and pull my twitter keywords and such but most of the time I do the same thing as you and use my Twitter client (Tweetie) to do real-time interaction. I think I just like to have all of my related feeds in one place to scan through as well.

A random but related question:
Do you know of any service that tracks if anyone is shortening your URL? It would be really interesting if this information was tracked somehow but I imagine it would be service to service…

By: Matt Koltermann

Matt Koltermann — Fri, 11 Sep 2009 20:53:21 +0000

You're definitely right about making sure your monitoring system includes one or more Twitter searches. What I neglected to mention in the post was that we don't pull Twitter search feeds into Google Reader because we're already monitoring Twitter content in Hootsuite, which we also use for posting and scheduling all of our @volunteerabroad content.

What I like about using Hootsuite for Twitter monitoring is that it's easy to take action on a tweet as soon as you see it. So, if your org or Twitter handle is mentioned, or if you want to interact with anyone related to content you're following, you can reply or retweet in-context rather than only being able to view the content in an app like Google Reader. Plus, the content's real-time, which is a major benefit that RSS doesn't offer (though we can keep our fingers crossed that standards like pubsubhubbub and RSS Cloud will change that).

Oh, and yay! You're the first person to ever leave a comment in the Geekery...so thanks :)

By: Matt Garcia

Matt Garcia — Wed, 09 Sep 2009 22:23:22 +0000

You should definitely be searching Twitter for your keywords. So I would add Twitter Search to your list of services. You can pull the RSS for an individual search which makes it great for keeping track of with sites like NetVibes and iGoogle. For Social Source Commons, I like to keep a couple Twitter searches saved for things like “non profit software” and point them to SSC or Idealware when they are looking for resources. You gotta love RSS!

By: Twitter Trackbacks for Build a brand monitoring dashboard in 15 minutes — Nonprofit Geekery [npgeekery.org] on Topsy.com

Sat, 29 Aug 2009 03:06:26 +0000

[...] Build a brand monitoring dashboard in 15 minutes — Nonprofit Geekery npgeekery.org/2009/08/build-a-brand-monitoring-dashboard-in-15-minutes – view page – cached Using Google Alerts to keep track of your org's mentions across the Web? Great! Now I'll show you how to take your brand monitoring strategy up a notch. — From the page [...]